Animal genetics specialist Genus is establishing bull stud facilities in India through a joint co-operation agreement with Chitale Dairy.
Genus says the agreement marks a further step in its strategy to build its business in developing markets.
It says the agreement will enable Genus to build a market for locally selected genetics in India while still growing its existing small business in elite genetics supplied from Genus's studs from around the world.
The joint co-operation agreement has an initial five-year term.
Chitale's existing bull stud will be improved and expanded using Genus's expertise.
Genus will add proprietary lines of breeding animals to raise the quality of the stud.
Genus CEO Richard Wood said: ""This joint co-operation agreement will enable Genus to market a full range of custom design semen for the diverse Indian market.
"Although India is one of the world's largest milk producing countries with over 60 million milking cows and 50 million milking buffalos, the country currently has limited genetic programmes for the improvement of India's dairy herd.
"Genus will use the local stud facilities to help Indian farmers to improve productivity, efficiency and quality in this rapidly expanding market."
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