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Taptica International to change name to Tremor International

Monday, 8th April 2019
Advertising technology group Taptica International said it planned to change its name to Tremor International.

The new name would better reflect the company's ongoing strategic and operational focus following a merger with RhythmOne, the company said.

'The change in the company's name will enable it to leverage the existing positive brand value associated with Tremor Video - in particular in the US - which is a key growth opportunity for the enlarged group,' it added.

The company's performance-based marketing division would retain the Taptica brand.

A special resolution to approve the name change would be proposed at the group's Annual General Meeting, which would be held on 13 June.

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